Users will soon have a updated setting that enables them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service disclosed that it currently hosts more than 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a widespread rollout. This advancement aligns with a increase in AI content, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is frequently nonsensical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, including AI artwork to informative clips, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 million videos are uploaded to the app daily, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the amount of artificial media they see by opening the topic control option in the app and picking the AI content topic. Additional categories that are already be modified under the setting include news, fashion, beauty, and choreography.
Platform Guidelines
Its rules oblige users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its terms of service.
Additionally, the service will henceforth apply an “AI-made” tag to content created with its own AI tools, or flagged by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is also introducing a two million dollar awareness program for professionals and institutions to develop learning resources about using AI responsibly. This program will support charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid debate over proposals to make redundant numerous review team members in the UK. It is planning to cut a significant number of roles in its user protection division in its British office, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.
A senior executive explained that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. TikTok stated a 76% decrease in explicit and harmful content handled by safety staff over the past year due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
